Qué poner en el primer email a un OEM de suplementos para mascotas (para cotización real)
Respuesta rápida
Una cotización OEM usable pide especie, formato, mercado de destino, banda de volumen y tipo de envase. Sume el claim de etiqueta si lo tiene. Con esos cinco puntos Beno indica si es un SKU de catálogo a 500 unidades, si la muestra sale en 7–15 días y cómo queda la ventana del primer proyecto.
Por Beno Product Team
The briefs that stall are polite and empty: "We want a joint supplement, private label, please send catalogue and price."
That message cannot produce a number. Price moves with format, pack, tests and Incoterm. MOQ moves with whether you take a stock formula or a custom one. Destination market decides the label rules.
If you want a quotation you can take to your buyer, put the following in the first email, or fill the same fields on the inquiry form.
The five facts that unlock a quote
Species and benefit. Dog or cat (or both). Joint, probiotic, skin and coat, calming, or something else. We will not guess.
Dosage form. Soft chew, powder, tablet, paste, oil or drops. If you do not know, say you are open and name the retail channel. Soft chew is the default for most first launches because pets take it as a treat. The format comparison is the longer read.
Destination market. US, EU, UK, Japan, domestic China, or a list. This is not paperwork trivia. It decides language, claims, and which documents ship with the cargo.
Volume band. "About 2,000 units for a test, 10,000 if it sells" is enough. Exact forecast is optional. A band lets us put you on the 500-unit stock track or tell you the run only makes sense as ODM.
Pack type. Pouch, bottle, jar, or "match the catalogue SKU." Artwork can follow. Pack type cannot, because it changes the quote.
Optional, but it cuts a round trip: any claim you must print ("supports hip function" vs a structure/function line your counsel has already cleared).
What you get back within one business day
On a complete brief we reply with:
- stock formula match or a clear "this is ODM"
- sampling window (7–15 days for stock)
- planning MOQ (500 units per SKU on stock chews, confirmed in the quote)
- the questions still blocking a firm unit price (usually pack and Incoterm)
We work China time (UTC+8). Mail from the US or EU typically gets an answer the next morning your time.
What to skip in email one
Do not send a 20-page brand deck before we know the format. Do not ask for "all certificates" as a first line; ask for GMP, SQF and a sample COA, or open the certificates section. Do not request a factory-gate price without an Incoterm.
If you already picked a catalogue SKU, put the slug or product name in the subject line. That is the fastest brief we receive.
Send it
Use the form so the production team sees the same fields every time: Start a product brief. Or email from Contact with the five facts above. If you want the 500-unit private-label path spelled out, read what the first order includes.
Preguntas frecuentes
- What information does a pet supplement factory need to quote?
- Species, dosage form, destination market, a volume band and pack type. Claims you want on the label help. Without those, you get a catalogue link, not a price and sampling date.
- How soon will I get a reply to an OEM brief?
- Qualified briefs with a company name and a real project are answered within one business day, China time. US and EU senders usually see a reply the next morning locally.
- Can I get a unit price with only a product idea?
- You can get a planning range from the catalogue. A purchase-ready unit price needs pack, tests, volume and Incoterm. Send the five facts above so the first reply already includes MOQ and a sampling window.
Conviértalo en un producto
Envíenos un briefing y nuestro equipo OEM/ODM confirmará la vía, el MOQ y el proceso de muestras.