Jing Xing

Operations Director · Shenzhen Enbeichong Co., Ltd.

Export and market side. Former City General Manager at Alibaba International; leads the Shenzhen operations centre for cross-border logistics and partner onboarding.

职务: Operations Director
专业领域: Cross-border B2B trade Export documentation and Incoterms Landed cost for pet supplements Amazon FBA inbound for imported supplements Pet supplement market entry by country

Jing Xing spent twelve years in B2B enterprise trade, most recently as a City General Manager at Alibaba International, before joining Shenzhen Enbeichong to run the Shenzhen operations centre.

She owns the export side of a project: Incoterm selection, freight and landed-cost estimates, export document sets (COA, packing list, commercial invoice, certificates of origin), Amazon FBA inbound rules and the onboarding of new distributor and brand partners.

On this site she writes about market entry by country, what a first purchase order should look like for a given channel, and how to read market forecasts without over-ordering.

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